---
description: Review of Amazon DSP Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Amazon DSP | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/4716/ad-server/software) > [Amazon DSP](/software/415745/amazon-dsp)

# Amazon DSP

Canonical: https://www.softwareadvice.ie/software/415745/amazon-dsp

> Amazon DSP is a demand-side platform designed to help advertising agencies purchase video and audio ads and display them across Amazon websites and mobile applications. Administrators can gain visibility across audience engagement levels and performance reports of campaigns.

The platform enables managers to create and share brand-specific videos with targeted customers to facilitate brand awareness. Amazon DSP allows employees to manage digital advertising inventories, track marketing trends, and analyze clients’ purchasing behavior. Additionally, teams can utilize built-in templates to create personalized advertisements.

Amazon DSP lets businesses apply pre-bid filters in real-time and discover detected posts and invalid impressions across products. Pricing is available on request and support is extended via FAQs and email.
> 
> Verdict: Rated **3.7/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.7/5** | 3 Reviews |
| Ease of Use | 3.3/5 | Based on overall reviews |
| Customer Support | 3.0/5 | Based on overall reviews |
| Value for Money | 3.0/5 | Based on overall reviews |
| Features | 3.7/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: Amazon Web Services
- **Location**: Seattle, US
- **Founded**: 2006

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Please contact Amazon directly for pricing information.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, English
- **Available Countries**: Brazil, Canada, Germany, Mexico, Netherlands, United Kingdom, United States

## Features

- API
- Activity Dashboard
- Ad Inventory Management
- Ad Optimisation
- Advertising Management
- Audience Targeting
- Bidding Strategies
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Data Import/Export
- Display Ad Management
- Engagement Tracking
- Mobile Ad Serving
- Multi-Channel Marketing
- Performance Metrics
- Prioritisation
- ROI Tracking
- Real-Time Data
- Real-Time Monitoring

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [Ad Server Software](https://www.softwareadvice.ie/directory/4716/ad-server/software)

## Related Categories

- [Ad Server Software](https://www.softwareadvice.ie/directory/4716/ad-server/software)
- [Demand Side Platform (DSP) Tools](https://www.softwareadvice.ie/directory/4414/demand-side-platform/software)
- [Display Advertising Software](https://www.softwareadvice.ie/directory/4656/display-advertising/software)

## Alternatives

1. [wetracked.io](https://www.softwareadvice.ie/software/527124/wetracked-io) — 5.0/5 (193 reviews)
2. [Adobe Advertising Cloud](https://www.softwareadvice.ie/software/363910/adobe-advertising-cloud) — 4.5/5 (6 reviews)
3. [Google Marketing Platform](https://www.softwareadvice.ie/software/367319/google-marketing-platform) — 4.5/5 (25 reviews)
4. [BannerFlow](https://www.softwareadvice.ie/software/125890/bannerflow) — 4.5/5 (16 reviews)
5. [Genius Monkey](https://www.softwareadvice.ie/software/319864/genius-monkey) — 5.0/5 (12 reviews)

## Reviews

### "Amazon DSP" — 5.0/5

> **Diendéré** | *19 December 2022* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: This software handles advertising campaigns well I have a very good experience with this software
> 
> **Cons**: It's not as effective on a smartphone as on a PC

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### "Buono, ma migliorabile" — 4.0/5

> **Verified Reviewer** | *8 December 2022* | Research | Recommendation rating: 6.0/10
> 
> **Pros**: Ottimo da PC, poco funzionale su smartphone. In ogni caso, molto utile per gestire campagne pubblicitarie.
> 
> **Cons**: Migliorare l'usabilità su smartphone. Sono molto soddisfatto dell'esperienza complessiva.

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### "Amazon DSP" — 2.0/5

> **Jack** | *20 December 2023* | Retail | Recommendation rating: 2.0/10
> 
> **Pros**: After a year of back forth complaining and pausing campaigns, Amazon DSP finally created a retargeting campaign that worked for us with +20 ROAS
> 
> **Cons**: You have to spend $500 per day to open a campaign, so we couldn't open smaller categories.  Campaign management is a black box.  Your rep wants you to spend money and does not care about ROAS.  You have to advocate for yourself. The 15% commission is much more expensive than third party providers that charge 10%.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/415745/amazon-dsp)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/ad-server/amazon-dsp-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/415745/amazon-dsp> |
| en-GB | <https://www.softwareadvice.co.uk/software/415745/amazon-dsp> |
| en-IE | <https://www.softwareadvice.ie/software/415745/amazon-dsp> |
| en-NZ | <https://www.softwareadvice.co.nz/software/415745/amazon-dsp> |

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